New York's Most Socially Distant Office
The Socially Distant Office was created to speak to the collective experience and newly forged norms of the pandemic era with humor and understanding. It's a niche joke that everyone gets. It's a joke designed to make people feel seen.
It is also a joke designed to have the water be seen.
New York's Most Socially Distant Office is a collaboration between Improv Everywhere and The Tideland Institute.
The project plays with the collective mindset of its exact moment. (Never before would the image of someone working on a raft anchored in New York Harbor tell such a detailed and resonant story of our fears and struggles.) It also responds to our need for more joy and humor in the face of hardship. When videos of the raft went viral it was clear the joke hit home.
Photos by Thomas Concordia